Mountain America increases Eloqua Campaign Clarity Reporting Mountain America Credit Union is a cutting-edge financial services company with over 800,000 members. Challenge: Lack of Campaign Performance Clarity & 21:1 Unknown/Known Visitor Ratio Solution: Adobe Analytics and Eloqua integration with custom report building. Results: Channel Performance Comparison Reports One View of Email Performance with AA Metrics…
Most marketers understand that reporting is a vital function of any marketing campaign, but it’s easy to slip into bad habits that undermine your efforts. These are the top three critical reporting mistakes to avoid. 1. Not Reporting Often Enough When it comes to marketing reports, “enough” is a very subjective term, dependent on the…
Marketing isn’t just about coming up with killer campaigns. In order to get the most out of your marketing dollars, you need to make sure you are accurately measuring them so you can continuously evolve your marketing strategies. But data and analytics can sometimes be overwhelming, especially if you aren’t sure where to get the…
Improving your performance should be the number one focus of your marketing strategy — and you can’t improve without measurement. You have to know how your campaigns are performing in order to ensure they perform better next time. For marketers who are looking to take their marketing strategy to the next level, it’s time to…
