Oracle Increases Eloqua Campaign Clarity Reporting

With hundreds of Eloqua pages, Oracle needed a framework that allowed for reporting on how email campaigns and Eloqua landing pages were being used by their accounts. The Eloqua marketing team needed a solution that would be implemented within 30 days that leveraged they web analytics reporting solution.

Challenges:

  • Reporting on Eloqua landing pages with Adobe Analytics.
  • Reporting on email campaigns with Adobe Analytics.
  • Lack of Account based data in web analytics.

Solution:

  • Demandbase and Adobe Analytics integration
  • Eloqua campaign tracking optimization

Results:

  • Clear campaign performance reporting with account-based insights.

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