Mountain America increases Eloqua Campaign Clarity Reporting

Mountain America Credit Union is a cutting-edge financial services company with over 800,000 members.

Challenge: Lack of Campaign Performance Clarity & 21:1 Unknown/Known Visitor Ratio

Solution: Adobe Analytics and Eloqua integration with custom report building.

Results:

  • Channel Performance Comparison Reports
  • One View of Email Performance with AA Metrics
  • Clear insights on how Mobile Drives Email Performance
  • 3:1 Unknown to Known Visitor Ratio
  • Markie finalist for Best Use of Insights & ROI
  • Markie winner Best Mobile Experience

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