Mountain America increases Eloqua Campaign Clarity Reporting
Mountain America Credit Union is a cutting-edge financial services company with over 800,000 members.
Challenge: Lack of Campaign Performance Clarity & 21:1 Unknown/Known Visitor Ratio
Solution: Adobe Analytics and Eloqua integration with custom report building.
- Channel Performance Comparison Reports
- One View of Email Performance with AA Metrics
- Clear insights on how Mobile Drives Email Performance
- 3:1 Unknown to Known Visitor Ratio
- Markie finalist for Best Use of Insights & ROI
- Markie winner Best Mobile Experience