Oracle Increases Eloqua Campaign Clarity Reporting With hundreds of Eloqua pages, Oracle needed a framework that allowed for reporting on how email campaigns and Eloqua landing pages were being used by their accounts. The Eloqua marketing team needed a solution that would be implemented within 30 days that leveraged their web analytics reporting solution. Challenges:…
Mountain America increases Eloqua Campaign Clarity Reporting Mountain America Credit Union is a cutting-edge financial services company with over 800,000 members. Challenge: Lack of Campaign Performance Clarity & 21:1 Unknown/Known Visitor Ratio Solution: Adobe Analytics and Eloqua integration with custom report building. Results: Channel Performance Comparison Reports One View of Email Performance with AA Metrics…
AVID Achieves Record High Email Engagement and Revenue Avid Technology (Nasdaq:AVID) is an American technology and multimedia company founded in August 1987 based in Burlington, Massachusetts. Challenge: High shopping cart abandonment and poor recovery rates. Solution: Adobe Analytics and Eloqua integration with Enautics cart recovery methodology. Results: 79.1% Open Rate 16.9 Click Through Rate 7.5%…
